The Lawyer’s Guide to Marketing on the Internet
By Gregory H. Siskind and Deborah McMurray
This long-awaited new edition smartly points out that buyers of legal services expect their lawyers to be just as Internet savvy as they are, and nowhere is this more apparent than with how a law firm presents itself online. Yet many lawyers drag their feet when it comes to creating an effective website and harnessing social media to attract clients. Fortunately, this book is designed for lawyers of all levels of technical know-how, and it explains how to analyze your firm’s skills and clients to develop a focused Internet marketing plan. Chapters cover best practices for website design, the technological and contractual aspects of building a website, social media, e-mail marketing, audio and video content strategy, search engine optimization, analytics, and the ethics of online marketing. This book is brimming with detailed, expert advice on how to cultivate a thoughtful internet marketing plan—essential reading for today’s lawyer.
The Lawyer’s Guide to Marketing on the Internet was part of the Law Library’s May Book Drive, and was generously donated by Shannon Mauer of Duane Morris LLP.