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Book Review: The Lawyer’s Guide to Marketing on the Internet

Lawyer's Guide to Marketing on the InternetThe Lawyer’s Guide to Marketing on the Internet
By Gregory H. Siskind and Deborah McMurray

This long-awaited new edition smartly points out that buyers of legal services expect their lawyers to be just as Internet savvy as they are, and nowhere is this more apparent than with how a law firm presents itself online. Yet many lawyers drag their feet when it comes to creating an effective website and harnessing social media to attract clients. Fortunately, this book is designed for lawyers of all levels of technical know-how, and it explains how to analyze your firm’s skills and clients to develop a focused Internet marketing plan. Chapters cover best practices for website design, the technological and contractual aspects of building a website, social media, e-mail marketing, audio and video content strategy, search engine optimization, analytics, and the ethics of online marketing. This book is brimming with detailed, expert advice on how to cultivate a thoughtful internet marketing plan—essential reading for today’s lawyer.

The Lawyer’s Guide to Marketing on the Internet was part of the Law Library’s May Book Drive, and was generously donated by Shannon Mauer of Duane Morris LLP.


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August Book of the Month: Building Rainmakers

August BoM

The ABA’s Book Division anointed this exceptional book as the “most comprehensive and most collaborative ‘How-To’ book on business development techniques for lawyers ever published.” Building Rainmakers gathers insights and wisdom from over 50 established business development professionals in short articles with an easy-to-read, conversational tone. But this book truly stands apart for its convenient organization. Each topic is presented alphabetically in the A to Z Business Development Guide, so simply scan the Index of Topic Titles and jump directly to those that you would like to read. This book also includes a chapter on how to avoid marketing disasters, as well as almost 30 exhibits that cover topics such as approaching potential clients, creating ideal target client lists, templates for business development plans, the sales process, and marketing and self-promotion.

This title is part of our Law Practice Management Collection, a wonderful resource for attorneys running a law practice.


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August Book Drive

Book Drive

Each month we will seek donors to purchase a new title for the Law Library. Here is our Wish List for the month of August. Growing our collection is about so much more than a single book—it is a living demonstration of how the Library expands the public’s access to justice and provides legal practitioners with the tools they need to represent members of our local community. Please see our Donation Guide for more ways to support the Law Library.

 

Black's Law Dictionary

Black’s Law Dictionary
10th ed.
Edited by Bryan A. Garner
$81.95, Hardcover, 2014
ISBN: 978-0-31461-300-4

Preparing for Trial in Federal Court

Preparing for Trial in Federal Court
3rd ed.
Written by Nancy Prigden
$278, Paperback, 2015
ISBN: 0-938065-91-2

 

To donate, please contact sflawlibrary@sfgov.org or call (415) 554-1791.  We appreciate your contribution!


Recent Book Drive Donations

Thank you to Shannon K. Mauer of Duane Morris LLP for donating The Lawyer’s Guide to Marketing on the Internet and The Music Copyright Manual, from our recent Book Drive Wish Lists.

Thank you to James Michel for donating Fair Debt Collection, part of the May Book Drive.

Please take a look at our Book Drive page to see Wish List items from prior months. We are still wishing for these books!

Thank you for your support!


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New LibGuide: Cannabis Law

5.1 Cannabis LawCannabis Law is a fast growing field, encompassing many aspects of the law including anti-trust issues, intellectual property, environmental law, and more.  To accompany our July Book of the Month, Marijuana Law in a Nutshell, we have a new LibGuide as well: The San Francisco Law Library Guide to Cannabis Law.   This new research guide features information on legislation for both medical and recreational marijuana, resources for attorneys and the community, and the latest news on developments in Cannabis Law.  We will update the Guide regularly so be sure to check in, and don’t forget to take a look at our other research guides too!


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July Book of the Month: Marijuana Law in a Nutshell

July BoMThis book, part of the Nutshell series from West Academic Publishing, is a succinct overview of Marijuana law, both current and historical. The volume discusses in surprising detail the legal history and public policy issues relevant to marijuana law.

This little book provides comprehensive coverage of the evolution of Federal laws governing marijuana along with a synopsis of international, state, and local laws dealing with marijuana litigation. A discussion of the practical issues associated with the current trend of marijuana legalization includes an overview of banking law problems, employment issues, taxation, and impaired driving controversies. Arguments for and against medical and recreational legalization are provided, along with a chapter on how foreign laws approach this subject. This compact title contains an outstanding, in-depth index that either a student or attorney can turn to for reliable guidance.

We highly recommend Marijuana Law in a Nutshell to anyone wanting to learn more about this exciting new emerging law topic.  And for even more information, check out our new research guide on Cannabis Law.