The ABA’s Book Division anointed this exceptional book as the “most comprehensive and most collaborative ‘How-To’ book on business development techniques for lawyers ever published.” Building Rainmakers gathers insights and wisdom from over 50 established business development professionals in short articles with an easy-to-read, conversational tone. But this book truly stands apart for its convenient organization. Each topic is presented alphabetically in the A to Z Business Development Guide, so simply scan the Index of Topic Titles and jump directly to those that you would like to read. This book also includes a chapter on how to avoid marketing disasters, as well as almost 30 exhibits that cover topics such as approaching potential clients, creating ideal target client lists, templates for business development plans, the sales process, and marketing and self-promotion.
This title is part of our Law Practice Management Collection, a wonderful resource for attorneys running a law practice.